Stakeholders Laud Blue Band’s Advocacy For Proper Nutrition




 Leading Nutrition body, The Nutrition Society of Nigeria, has lauded the ongoing Blue Band National Growth Challenge, describing it as ‘a laudable feat in combating malnutrition in children.’ The National Growth Challenge sponsored by Blue Band, number one margarine brand in Nigeria, in a bid to encourage proper growth among children through optimal nutrition, is a three-month campaign designed to educate mothers, scholars and custodians, on the significance of providing a nutritional, healthy and balanced diet meal to ensure proper growth in growing children, while also demonstrating results by targeting 100,000 children to grow by 1000 metres during the period.




 The body, speaking through its President, Nutrition Society of Nigeria, Professor Ngozi Nnam, Represented by Dr. Abimbola Ajayi, Lagos State Nutrition Officer, during a press conference organized to announce the Blue Band sponsored National Growth Challenge, said because growth stunting occurs early in life and is accompanied by functional impairments and the consequences of early malnutrition persist later in life, the National Growth Challenge provides a platform to address the issue while also educating parents and caregivers on the need to feed young children with the right foods with the right nutrients.

 “During school age years, children experience tremendous cognitive, emotional, social growth and development. Proper nutrition is therefore one of the most important factors that influences these children’s well-being at pre-school and school age years. A varied, adequate diet-containing vitamins, minerals, protein, carbohydrates, and some fat are crucial in promoting  growth, energy utilization and overall health,” Nnam said.

 During her Goodwill message Enugu State Nutrition Officer, Mrs. Henrietta Ugwu said that the call for proper nutrition is the responsibility of everyone – parents, family, schools, communities and government – to ensure adequate and appropriate nutritional practices for all age groups particularly the school age child.
 Ugwu stated, “We are happy that organisations such as Unilever, through the Blue Band brand, have seen the need to restate proper nutrition in children. This is a gap that existed for a long time and this is a clarion call that healthy eating makes healthy people. We are sure that everyone will benefit from this and use it in their respective homes.”


Vivian Ihaza, Tea and Spreads Category Manager, Unilever Nigeria, said that with essential nutrients in Blue Band such as the Vitamins A, D, E, the B vitamins, niacin, and folic acid, it is the right addition to children’s diet that contributes to their growth.

 Ihaza during her speech said, “The National Growth Challenge will be carried out across 400 government and private primary schools in Lagos and Enugu states, and will be targeted at children 6 years and above. Key activities taking place in schools will include nutrition education programmes, taking height measurements and assessing cumulative growth in the children.

 “There will also be an Arts competition during this period to engage the kids and bring out their creativity through drawing or painting on the nutrition and growth theme with the top three Schools and the students whose painting or drawing represented their schools would win fantastic prizes,” she said.

 The National Growth Challenge, done in partnership with the Children of Africa organization and in collaboration with the State Primary Education Boards, Ministries of Health and the Nutrition Society of Nigeria, is the first of its kind in Nigeria and has being carried out in other African countries such as Ghana and Kenya.


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