Over a year ago, adidas, the global sports brand, through a
Strategic Retail Partnership with Mopheth Sport Nigeria Ltd, opened its first
two stores in Nigeria. The exciting first year saw the two stores run a
plethora of campaigns that not only presented the public with authentic adidas
product but also offered great competitions such as a consumer opportunity to
win tickets to watch a Chelsea game in the UK.
“We have had unprecedented response to our brand from the
Nigerian consumer. For this reason, together with our partner Mopheth Sport
Ltd, we are looking at an aggressive expansion plan in the next year that will
include new stores as far north as Kano” says Astrud Meintjes, the Senior
Business Development Manager at adidas South Africa.
There are currently two adidas stores in Nigeria, one at the
Ikeja City Mall and the other at the Abuja Grand Towers (Shoprite) Mall in
Abuja. In December two additional stores will be opened in Lekki Phase 1 and in
Kano’s Ado Bayero Mall.
“Our celebration not only marks a great year of the adidas
brand in Nigeria but the expansion of our footprint through two new stores in
Kano and Lekki,” says Mr Adekunle Oyegade, adidas’s retail partner. “Like the existing stores, our new stores
will offer the latest in adidas products including footwear, apparel and
accessories for men, women and kids in all sports categories, including:
football, running, basketball, training and Originals” he continued.The
official proceedings will take place at the Ikeja City Mall, where adidas will
offer special guests along with consumers, an exciting day of festivities and
promotions on most adidas product.
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Good brand ............ I love it
ReplyDeleteFinally we can get authentic adidas gear in Nigeria. I am glad the shops are coming to Lekki. Kudos to you guys.
ReplyDeleteif u cant beat em u join em
ReplyDelete"adidas is all in" this Saturday @ ikeja city mall...if u ain't there, you ain't nowhere...catch ya!!!
ReplyDelete