As part of its strategic growth plan into Nigeria, leading
sports and lifestyle brand and Super Eagles technical sponsor, adidas has
formally launched its operations and also celebrated its one year anniversary
in Nigeria this past Saturday, minutes before the country qualified for her
fifth World Cup appearance coming up in Brazil next year.
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From Left, Senior, New Business Manager Adidas, Astrud Meintjes, Retail
Director, Adidas, Warren, Executive Director Mopheth Group, Mrs. Odunola
Oyegade, Managing Director Mopheth Sport Adidas Retail Partner, Mr. Kunle
Oyegade and Sidney Esiri, (Dr. SID), at the official Launch and 1 year
anniversary of adidas in Nigeria held at the adidas store in Ikeja City Mall,
Lagos on Saturday 16 November 2013.
Speaking at the event, Senior Business Development Manager,
adidas, South Africa, Astruds Meintjes explained that the brand has enjoyed
unrivalled success in the country due to its strategic partnership with the
Super Eagles.
“All this, shows the excellent value that we are creating by
consistently pursuing our strategic business plan to grow the brand in emerging
markets like Nigeria”, added Meintjes. “Undoubtedly, we have learnt valuable
lessons that will be beneficial to our
consumers as we expand our stores to Lekki and Kano in December, and the rest of
the country’s major cities in due course”, she said.
“I must also congratulate the Super Eagles for putting up a
convincing display today and earned for the country well deserved fifth FIFA
World Cup qualifications. On behalf of adidas, I congratulate Nigerians, the
Super Eagles, Stephen Keshi and the whole team.” Meintjes stated.
Earlier in his welcome remarks, Managing Director of Mopheth
Sport Nigeria Limited, Adekunle Oyegade shared his delight at Mopheth Sport’s
partnership with the ethe adidas global brand that is associated with
excellence, innovation, quality, passion and performance.
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From Left, Retail Director, Adidas, Warren Bavers, Senior, New Business
Manager Adidas, Astrud Meintjes, Sidney Esiri, (Dr. SID) and Managing Director
Mopheth Sport Adidas Retail Partner, Mr. Kunle Oyepade, at the official Launch
and 1 year anniversary of adidas in Nigeria held at the adidas store in Ikeja
City Mall, Lagos on Saturday 16 November 2013.
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“adidas is an
aspirational brand and our presence in the Nigerian market is to fulfill the
aspiration of the Nigerian consumers’ quest for authentic and quality products.
Our experience in the last one year has been exciting and encouraging,” he
stated.
Speaking further, Oyegade noted that “Today is unique for two
reasons; one the Nigerian National team qualified for the 2014 world up in
Brazil and secondly, we are formally launching the adidas brand in Nigeria, and
we are glad you made out time to be with us on this day, both for National
pride and to associate with two winning brands like adidas and the super
eagles.
”Adidas currently operates from two locations in Lagos and Abuja. The
Lekki and Kano branches are expected to open shop in December 2013. Before
October 2012, , Adidas had enjoyed a strong presence in Nigeria through the
sponsorship of the Super Eagles. The formal launch and plans to open other outlets
in Lekki and Kano was both part of its strategic growth plan into Nigeria and
an indication of brand acceptance among Nigerians.
Activities that marked the launch included a guided tour of
the adidas store, a talk through the painstaking quality-conscious production
processes that every adidas product goes through, as well as a raffle draw
during which prizes including Original footballs, signed Super Eagles jersey
and a winner to the Uefa Champions League game at Stanford Bridge, London..
Also there was fashion show, with models adorning adidas products on the
runway, to the admiration of the invited guests.
Not surprised, they are sport brand. Kind gesture ...
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