Etisalat Nigeria has once again demonstrated its industry
leadership and continuing support to the growing community of local application
developers in the country by partnering with 70TH Precinct on the maiden
edition of the Nigeria App Summit 2013. The summit which held recently at Eko
Hotel & Suites, Victoria Island was organized to provide a structured
platform for discourse on growth and development of the Nigerian App ecosystem.
Working with the central theme: “Unleashing the Power of
Mobile Applications”, speakers and delegates all agreed that for the Nigerian
App ecosystem to reach its full potential, the Apps must be able to address the
needs of their target audience. To achieve this, speakers at the summit charged
local developers to come up with innovative ideas that will drive usage and
ultimately change the face of mobile App technology in the country.
Manager, Data Marketing, Etisalat Nigeria, Mr. Bankole Alao
reiterated Etisalat’s commitment to partner with brilliant application
developers and technology start-ups. According to him, Etisalat is concerned
about the growth of indigenous Apps and is ready to provide the necessary
support in terms of exposure to the appropriate target subscriber base and
enabling infrastructure to make the apps work. “We have been able to grow our
sub base to 16 million subscribers in just over five years due to our firm
commitment and belief in delivering value through innovative products and
services. We believe that App developers should embrace the same culture and
provide users with unforgettable interactive experiences,” he said.
The conference played host to the brightest minds in mobile
technology, along with developers, brand managers, and mobile devices
manufacturers. The Minister of Information Communication, Mrs. Omobola Johnson
in a recorded message commended the organizers and partners of the event,
saying that it was happening at a time when internet penetration was on an
increase. She articulated the Federal Government’s agenda to incubate and
accelerate the growth of the ecosystem through trainings that will enable the
developers sell their ideas to companies.
Summit Director, Mr. Osa Umweni said the objective of the
summit was to bring together the stakeholders in the mobile technology industry
to proffer solutions to the creation and adoption of locally designed Apps. He
lauded Etisalat for its role in driving these conversations, saying that the
company understands that the future of mobile technology lies in Applications.
He also implored other network service providers to work on putting Nigeria on
the global map as far as mobile Apps are concerned.
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