Leading non-alcoholic Malt drink from the
stable of Guinness Nigeria, Malta Guinness, in partnership with Rapid Blue
Format Limited has announced commencement of Nigeria’s Got Talent season2. The
show is an international format, produced at world class standard that enables
Nigerian youths to exhibit their creativity in a dramatic & entertaining
way.
Speaking
on the development, Director, Marketing and Innovation, Guinness Nigeria, Austin
Ufomba said that Malta Guinness’ decision to sponsor Nigeria’s Got Talent is
because the show embodies the passion of the brand; fueling Nigerian youths to RISE with their immense talents at the
world stage. Malta Guinness is known for Energy, Goodness, & vitality. The
sponsorship is therefore a strategic partnership driven by shared values between
Malta Guinness & the Nigeria’s Got Talent show.
“Malta
Guinness is very delighted to be part of unleashing the talents in Nigerian
youths; everyday young people in this country demonstrate skill, courage,
vibrancy & drive to lift themselves above personal challenges. There is an
emerging breed of Nigerian youths who are optimistic, talented & determined
to do well for themselves in various areas of life including sports, arts,
entertainment, science, social services, corporate world, community leadership,
etc. Malta Guinness is excited to be fueling this emerging movement. Our
sponsorship of Nigeria’s got talent demonstrates that we believe in the
potentials of Nigerian youths” Ufomba said.
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| L-R : Nigerias’ Got Talent Show, judge, Dan Foster, Senior Brand Manager, Malta Guinness, Wole Adedeji, Nigerias’ Got Talent, Judge, Kate Henshaw and Nigerias’ Got Talent, judge, Yibo Koko at the Press Conference to formally announce the commencement of Nigerias’ Got Talent Season 2 held at Get Arena, Victoria Island Today. |
Wole
Adedeji, Brand Manager, Malta Guinness spoke in the same vein: “We are
committed to driving our brand passion; recognizing, celebrating and fueling
the incredible talent and energy in the Naija Spirit” Adedeji said further, “We
believe in the superiority of Nigerian talents and our brand is extremely
passionate about unleashing these talents at the global stage. This sponsorship
once again demonstrates the brand’s commitment to its target consumers; their
dreams, their potentials & their talents. Malta Guinness will continuously
seek to connect with this and other platforms where we can unleash the talents
& energy of our consumers. Malta Guinness’ sponsorship of the Nigeria’s Got
Talent show is more than just connecting with a specific demographic group. It
is about inspiring the Nigerian young person to unleash his talent at the world
stage.”
Mr.
Rotimi Pedro, Group Managing Director of Rapid Blue Format Limited Nigeria,
franchise owners of the TV reality show said: “now in its 2nd season
in Nigeria, the show is already putting Nigerian talents on the world map side-by-side with other countries
like the United States, Britain, France, India, etc. where the franchise has
also been running for years. One of the
fastest growing shows in the world, it combines world class entertainment with amazing
display of talents. Everywhere Got Talent show is aired, we’re always reminded
of our boundless capabilities as humans”
The
season 2 of the Nigeria’s Got Talent reality show will run from November 2013
to February 2014, with the auditions starting from October, 2013.
Several
talented Nigerians with unique talents are expected to troop to audition
centers located across the country, to audition for a chance to be the next Nigerian
celebrated performers. Nigeria and South Africa are the only African countries
with the ‘Got Talent’ franchise in Africa.
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