L-R:
Field Sales Manager, Abuja, Unilever Nigeria Plc, Mr Muyiwa Oyedeji, Unilever
Distributor, Engr Stephano Uzokwe handing over the car key to Grand Prize
winner of a brand new Hyundai i10 car, Mr Bala Baba Jos and Trade Category
Manager, Open Market Lockup and Food Market, Unilever Nigeria Plc, Mr Femi
Adesina at the Close Up & Omo Display and Win Promo Award Presentation at
Garki Market, Abuja on Friday, September 20, 2013.
Leading oral care brand, Close Up
toothpaste and Fabric Cleaning brand Omo, have received accolade from different
stakeholders for fulfilling its promise of Big wins in the just concluded Buy,
Display and Win promo which produced over 200 winners.
The promo, which kicked off in
May 2013 across the country, was targeted at retailers and reward those who
prominently displayed the Close up toothpaste tubes and sachets as well as Omo
in their stores. The Prize presentation held across the regions as 8 lucky
winners went home with brand new Hyundai i10 cars, others went home with
mouth-watering gifts such as Deep Freezers, Generator sets, Fridges, Television
sets, DVD players, Pure it water Purifiers, Blenders, and Steam Irons.
Speaking during the prize
presentation in Abuja, Manager, Garki Market, Abuja, Mr Ibrahim Yahaya Joe
praised Close Up and Omo for creating such reward scheme for retailers as it provides
the opportunity for both business and social growth. According to Yahaya Joe,
he was glad that the star prize winner of a Hyundai i10 car emerged from Garki
Market. “The car will definitely elevated the social status of the winner and
would go a long way in easing movement for him and his family in Abuja”.
The Star prize winner of a brand
new Hyundai i10, Mr Bala Baba Jos who could not hide his joy stated that he
didn’t expect such a big gift from Unilever. According to him, “Close Up and
Omo have made it possible for me to own a brand new car, which I never imagined
of acquiring”. Baba Jos thanked the brands for rewarding hardwork and patronage
as such initiatives only encourage traders to progress in their business.
Winner of a Deep Freezer,
Titilayo Sikiru of AY Business link stores stated that she was proud to be a
retailer of Unilever, manufacturers of Close Up and Omo, as she has been
greatly rewarded and business with the company has been good to her. According
to her, “I am so happy today and I thank CloseUp for this prize.
Mr. Peter Eze of Blessed Sir
Peter Stores, who won a Plasma TV set thanked Unilever for the gift and urged
other organizations to emulate such initiatives.
Reacting to the feedback from the
stakeholders, Customer Marketing Manager, Unilever Nigeria Plc, Mrs Toluwaleke
Salu stated that the last four months has been an exciting journey for Unilever
as the company got a lot of support from
distributors, retailers and customers. “This is one of our ways of rewarding
and saying thank you to our esteemed retailers for doing well during this promo
period.” Salu added that there would still
be more rewards schemes targeted at their trade partners in the nearest future.
Speaking in like manner,
Assistant Customer Marketing Manager, Unilever Nigeria Plc, Mr Ladipo Anu said
that Close Up also used this period to introduce the Close Up 15 grams sachet
into the market as the same prize of 10 grams.
According to Anu, “it gives more value for their money as the new
product comes with 50 percent extra volume and is uniquely formulated to give 3
times fresher breathe to consumers. “We believe in rewarding loyalty, and our
customers have proven that loyalty” he added.
Nigerians have declared Close Up
as the most loved toothpaste brand as buttressed during a recent poll that won
the brand the Award as the ‘Coolest Toothpaste Brand’ at the last edition of
the Generation Next Survey Awards. Its different gel variants attend to the
needs of its various customers. The prize presentation to winners of the Buy,
Display and Win promo also took place in Benin and Awka.
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