Personal style brand, Natures Gentle Touch has
commended the use of social media among corporate bodies at the recently held Social
Media Week, Lagos 2015.
With a global theme, ‘’Upwardly Mobile: The
Rise of a Connected Africa’’, the week-long conference aimed at setting the
pace for thought provoking and insightful discussions on the impact of mobile
technology across Africa and its implications on the global economy.
While speaking to a group of journalists at
the event, Ms. Lilian Ajike, Social Media Manager, Recare Limited,
manufacturers of Natures Gentle Touch range of hair care products said that
‘’Social media has come to stay in Nigeria, looking at the way brands have
embraced its use to enhance business growth. The opportunities are limitless.
New skill- sets are being created, which has a long term growth on the economy.’’
‘’For us at Natures Gentle Touch, we have
effectively used social media over the years to provide real-time customer
service and this has helped us grow and retain our customer base’’, she added.
Over 127 events covering business, culture,
technology, media and marketing held at this edition of the Social Media Week,
Lagos. The conference, which would be the third edition, provided networking
opportunities to attendees and sharing of ideas and information.
With over one million fans on Facebook,
Natures Gentle Touch is rated no 1 hair care brand on Facebook by Social
Bakers, international social media analytics and publishing company. The brand
has consecutively won Social Bakers’ ‘’The Most Socially Devoted Facebook page
in Nigeria’’ award in the last three quarters.
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