Laundry Show: the Stars and Clothes shine as Omo embarks on the Ultimate Showdown Challenge across the streets of Nigeria

 Laundry Show: the Stars and Clothes shine as Omo embarks on the Ultimate Showdown Challenge across the streets of Nigeria

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Omo, Nigeria’s top detergent brand for over fifty years, is embarking on the ultimate showdown challenge on streets across major cities in the country to prove that it in fact removes the toughest stains in just one wash.

At these “Wash Demos”, members of the public will be invited to participate in the challenge and also express their observations as Omo Fast Action detergent goes head to head with competition to settle once and for all which brand is the fastest tough stain remover.

Sarah Adoki, Unilever Nigeria’s Brand Manager for Omo said that the challenge will provide a firsthand experience for the public and help obtain vital and immediate feedback on the cleaning power of Omo Fast Action: “Anyone can come out with a product and make all sorts of claims about its capabilities. At Omo, we know and believe in the product we have and by staging these Challenges, we present the evidence of Omo Fast Action’s cleaning power to the public and let them pass their verdict.”

To add pizazz to these Washes, Omo’s celebrity ambassadors and Nollywood stars – Funke Akindele, Chioma Chukwuka-Akpotha and Ali Nuhu are billed to act as emcees and help feel the pulse of the people at select locations. Beyond the thrill factor, these celebrities literally lay their reputation on the line when they tell their admiring public what products can best meet their needs. Omo is doing a similar thing by staking our reputation of being tested and trusted for over fifty years: when we come to them saying, ‘Let us show you what Omo can do, no tricks, no effects’, we had better be certain of our claims – and we are.”

The Ultimate Showdown Challenge is already running and will cover many major Nigerian cities. Details are available in Posters, Flyers and Newspapers & on www.facebook.com/myomonigeria  


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Etisalat Announces Winner of 2014 Prize for Literature this Sunday

Etisalat Announces Winner of 2014 Prize for Literature this Sunday
…Angelique Kidjo Set to Perform at Award Ceremony

Nigeria’s most innovative telecommunication company, Etisalat, will conclude the search for Africa’s best debut fiction writer, the Etisalat Prize for Literature at a prestigious awards ceremony on Sunday, March 15th at the Intercontinental Hotel in Lagos.

The ceremony will feature performances by Grammy award winning singer and song-writer, Angelique Kidjo who is billed to thrill a selection of high profile guests including writers, book critics and academics from across Africa.

The shortlisted writers who would be battling for the prize and their books are Nadia Davids, An Imperfect Blessing published by Random House Struik-Umuzi; Chinelo Okparanta, Happiness Like Water published by Granta Publication and Songeziwe Mahlangu, Penumbra published by Kwela Books, Imprint of NB Publishers. The three contenders were selected from a long list of nine writers after a long judging process chaired by Sarah Ladipo Manyinka.

In addition to the Prize for Literature, the winner of the Flash Fiction Category will be announced from the trio of Chinua Ezenwa-Ohaeto, I saved my Marriage; Irabor Justin Ikhide, These Words I Do Not Speak and Neemah Komba, Setting Babu on Fire.

The Prize aimed at recognizing and celebrating writers and other members of the literary community across Africa saw Zimbabwean NoViolet Bulawayo emerge winner of its maiden edition for her book We Need New Names.

Chief Executive Officer, Etisalat Nigeria, Matthew Willsher has expressed optimism that the second edition will reveal yet another literary talent because the competition attracted high quality writers. He noted that the company through the Prize is poised to encourage talents and improve literacy in the African continent.

“We are delighted to have created this Prize that celebrates African fiction writers and the publishing industry. We believe that with this Prize, we will reward new talents and encourage further involvement in literature”, he said.

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Meanwhile the three shortlisted writers will conclude their book review tour on Friday, March 13th at Terra Kulture in Lagos where they will read, share and autograph their works.

The winner of the Etisalat Prize for Literature 2014 will be presented with a cheque of £15,000, an engraved Montblanc Meisterstück and will attend the Etisalat Fellowship at the prestigious University of East Anglia, mentored by Prof Giles Foden, author of the Last King of Scotland.


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Tara Fela-Durotoye, Audu Maikori, Opeyemi Awoyemi to Mentor Winners of Microsoft Mobile’s “From Passion to Empire” initiative

Tara Fela-Durotoye, Audu Maikori, Opeyemi Awoyemi to Mentor Winners of Microsoft Mobile’s “From Passion to Empire” initiative
Microsoft Mobile Devices and Services has announced that it will be working with three highly successful indigenous entrepreneurs to mentor eventual winners of the ongoing ‘From Passion to Empire’ campaign to ensure full attainment of the goals of the initiative.  

The selected mentors include, top Nigerian beauty entrepreneur, Tara Fela-Durotoye, entertainment mogul and founder of the Chocolate City Group, Audu Maikori and founding partner of leading careers and jobs website, Jobberman, Opeyemi Awoyemi.

They are throwing their weights behind the ongoing Microsoft Lumia 535 Dual SIM activation ‘From Passion to Empire” and would be screening entries made to ensure that only worthy business ideas are picked for the next phase.

According to the organisers, entries for the competition remains open till March 31, 2015. ‘From Passion to Empire’ initiative is aimed at testing the viability of young entrepreneurs’ ideas, sharpening their skills and expanding their frontiers through intensive business coaching aimed at helping them transform their business ideas to empires.

Tara Fela-Durotoye is a trained lawyer who pursued her dream of becoming a successful make-up artist is the CEO of House of Tara International and designer of the Tara “Orekelewa” Beauty range, Inspired Perfume and the H.I.P Beauty range. She emphasizes the role of passion in attaining success in these words: “When you want to succeed as much as you want to breathe, that's when you will be successful.” 

Multi-talented Nigerian entrepreneur, Audu Maikori, is famous for his globally acclaimed record label, Chocolate City, which represents a number of international artistes. Also a trained lawyer, Maikori is an entrepreneur, social activist and poet. An example of one that has transformed his passion to a business empire. One of his abiding aspirations is to build the biggest entertainment empire in Africa.

Awoyemi is the co-founder of Nigeria’s leading job search-engine, Jobberman. The groundbreaking job search site began as the dream of young Awoyemi and a couple of friends. Dream turned to reality for him during the 2009 industrial action of the Academic Staff Union of Universities (ASUU). An eloquent testimony to the empire Awoyemi has made of his passion is that the Forbes Magazine has listed Jobberman as one of the Top 20 Tech Startups in Africa

According to the Senior Marketing Manager, Microsoft Devices and Services, Olumide Balogun, “Lumia is for inspired people who do not recognize boundaries in the quest to reaching for their goals. We know that such people abound in Nigeria and we are happy to work with established entrepreneurs and the Enterprise Development Centre (EDC) of the Pan Atlantic University to offer them the opportunity to soar through the ‘From Passion to Empire’ initiative.”

Lumia smartphones and tablets, including the Microsoft Lumia 535 Dual SIM, specifically, provide business tools every entrepreneur needs to achieve the extraordinary. The Lumia 535 Dual SIM offers five great integrated Microsoft experiences, a wide-angle 5 megapixel front facing camera, and a spacious 5 inch display protected with Gorilla Glass 3, unique selling propositions that make it a perfect device for entrepreneurs who want to do more on the go.

At the end of Passion to Empire, five people with the most brilliant business ideas would be awarded the sum of N3.5m each, in addition to being mentored by these successful entrepreneurs. They will also undergo three days of training at the Enterprise Development Centre (EDC) of the Pan Atlantic University.

To participate in the campaign, all you need is a great and innovative business idea, then log on towww.microsoft.com/mobile to pitch your entry.

Natures Gentle Touch encourages Women to Care for their natural hair

Natures Gentle Touch encourages Women to Care for their natural hair



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Organizers of NITC 10 and Natures gentle Touch PR Manager
Personal style brand, Natures Gentle Touch has urged Nigerian women to care for their natural hair at the recently held Naturals in the City, 10, a meet-up of ‘’naturalistas’’  in Lagos.

At the event, Mr. Daniel Komlan, Field Education Manager, Recare Limited, manufacturers of Natures Gentle Touch range of hair care products said that the number one hair problem faced by Nigerian women is hair breakage. He stated that in a research conducted by the brand at its hair institute, it was discovered that most Nigerian women don’t care for their natural hair, which causes different hair problems.  Some of the problems highlighted were hair breakage, itchy and flaky scalp, dry hair, dandruff, and receding hairline.
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Natures Gentle Touch Trichologist having a chat with a guest

Speaking on how to care for natural hair, Komlan said, ‘’The Nigerian woman’s hair, virgin or relaxed has the natural tendency for dryness due to the Nigerian weather. As a result, the hair needs daily moisture to keep it healthy. Also, the regular wearing of hair extensions weakens the hair and makes it vulnerable to breakage.’’ He noted that the danger of doing real harm to the hair becomes greater the longer the hair extension is worn.

Women are encouraged to treat their natural hair frequently to strengthen it with proteins, re-hydrate with moisture, and seal the hair against moisture loss. They are also advised to use products that reflect these needs. Gentle shampoo and conditioner containing moisture-rich ingredients are recommended in conditioning the hair once every week, with or without shampooing.


For excessive dry hair a monthly treatment to lock-in moisture is advised while a weak and damaged hair should be given protein treatment to restore health to the hair.

Etisalat Cliqfest Train Visits Moshood Abiola Polytechnic

Etisalat Cliqfest Train Visits Moshood Abiola Polytechnic
Moshood Abiola Polytechnic, Abeokuta (MAPOLY) got its share of edutainment over the weekend as the most innovative telecommunications company in Nigeria, Etisalat, visited the school with its unrivalled youth-centric, empowerment, and educative initiative tagged Etisalat Cliqfest.
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L-R – Director  Student Affairs, Moshood Abiola Polytechnic (MAPOLY), Abeokuta, Prince Tewogboye Olatunde; Analyst, Youth Segment, Etisalat Nigeria, Michael Nwoseh and Associate Lecturer, Mechanical Engineering, MAPOLY,Engineer Wale Yusuf  during a courtesy visit by staff of Etisalat Nigeria to the Rector’s office Moshood Abiola Polytechnic, Abeokuta on Thursday 12th March 2015

The two day event which held on Thursday, 12 March and Friday, 13 March 2015 began with an aspirational session delivered by Motivational Speaker and Life Coach, Niyi Adesanya. Students were thrilled on the second day to a concert headlined by popular Nigerian artistes, a football match and a raffle draw.

Speaking on the event, Elvis Daniel, Head, Youth Segment, Etisalat Nigeria, described Cliqfest as a touch point for young people where they are at liberty to express themselves and their dreams.

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L-R: Specialist, Youth Segment, Etisalat Nigeria, Ife Oyeyipo; Analyst, Youth Segment, Etisalat Nigeria, Michael Nwoseh; 2014 Winner of the Brand New Car, HND 2 Business Administration student of Moshood Abiola Polytechnic (MAPOLY), Abeokuta, Ojo Johnson; OND 2 MAPOLY, Science and Laboratory Technology student, Bilikis Omowunmi Egunsola; Director Student Affairs, Prince Tewogboye Olatunde  and Associate Lecturer, Mechanical Engineering, Moshood Abiola Polytechnic, Engineer Wale Yusuf  during the presentation of the brand new car to Bilikis at the Etisalat Cliqfest held at Moshood Abiola Polytechnic, Abeokuta on Friday 13th March 2015.

“We go around the country, bringing an entertaining platform that delivers a wholesome experience to students because Etisalat is passionate about the Nigerian youth and their aspirations. Cliqfest is designed to help them discover themselves right here within the walls of their institution.” said Daniel.


The climax of the event emerged when Bilikis Egusola Omowunmi, a Science Laboratory Technology student was announced as the winner of a brand new Hyundai i10. The elated student said, “To be honest I bought two raffle tickets in anticipation that I might win but I still cannot believe that I truly won. Etisalat is the best network ever and I am extremely grateful to Etisalat for this encouraging experience”.
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L-R: Nigerian Rapper and performer, Raoul John Njeng-Njeng exciting MAPOLY students with his performance at the Etisalat Cliqfest held at Moshood Abiola Polytechnic, Abeokuta on Friday 13th March 2015.


Natures Gentle Touch commends use of Social Media by Corporate Bodies

Natures Gentle Touch commends use of Social Media by Corporate Bodies
Personal style brand, Natures Gentle Touch has commended the use of social media among corporate bodies at the recently held Social Media Week, Lagos 2015.

With a global theme, ‘’Upwardly Mobile: The Rise of a Connected Africa’’, the week-long conference aimed at setting the pace for thought provoking and insightful discussions on the impact of mobile technology across Africa and its implications on the global economy.

While speaking to a group of journalists at the event, Ms. Lilian Ajike, Social Media Manager, Recare Limited, manufacturers of Natures Gentle Touch range of hair care products said that ‘’Social media has come to stay in Nigeria, looking at the way brands have embraced its use to enhance business growth. The opportunities are limitless. New skill- sets are being created, which has a long term growth on the economy.’’

‘’For us at Natures Gentle Touch, we have effectively used social media over the years to provide real-time customer service and this has helped us grow and retain our customer base’’, she added.

Over 127 events covering business, culture, technology, media and marketing held at this edition of the Social Media Week, Lagos. The conference, which would be the third edition, provided networking opportunities to attendees and sharing of ideas and information.


With over one million fans on Facebook, Natures Gentle Touch is rated no 1 hair care brand on Facebook by Social Bakers, international social media analytics and publishing company. The brand has consecutively won Social Bakers’ ‘’The Most Socially Devoted Facebook page in Nigeria’’ award in the last three quarters.

Microsoft introduces Lumia 430: The most affordable Lumia smartphone

Microsoft introduces Lumia 430: The most affordable Lumia smartphone
Begins rollout in India, the Middle East and Africa, Asia-Pacific, and Eurasia starting in April.

Microsoft Corp. on Thursday unlocked the promise of smartphone ownership for many more people with the introduction of Lumia 430 Dual SIM, the latest addition to its affordable range of Lumia smartphones. Built with the latest Windows Phone 8.1 software, a Qualcomm Snapdragon processor featuring a dual-core CPU running at 1.2GHz, and with Microsoft Office, Skype and OneDrive pre-loaded, the Lumia 430 Dual SIM was designed to help people achieve more at work, at play and on the go.


Microsoft continues to expand its affordable smartphone portfolio, which now spans a diverse range of price points and capabilities, from the super-affordable Lumia 435 with Lumia Camera to the recently announced Lumia 640 and Lumia 640 XL, which come with a one-year subscription to Office 365 Personal. People can have their choice of Lumia device to suit their everyday needs and budget. Windows Phone 8.1 devices like the Lumia 430 Dual SIM will benefit from further innovation, with the ability to upgrade them to Windows 10 when the service debuts later this year.

The Lumia 430 Dual SIM features a compact, durable and colorful design with a vivid 4-inch WVGA display that brings all the latest apps, games and videos to life. With Lumia 430, people can instantly achieve more every day, and they can use Microsoft Office and Outlook for work and personal productivity.

They can access up to 30 GB of free cloud storage on OneDrive for safekeeping important content. People can experience the fun of video calls with Skype-integrated calling and a front-facing camera. Smart Dual SIM allows people to assign unique profiles to their SIM cards, such as “work” or “family,” to help them better manage daily communication. Favorite apps like Facebook, Twitter, WhatsApp, Candy Crush Saga and Instagram are available, with more apps and entertainment just a click away on the Windows Phone Store.

Speaking on this, Corporate Vice President for Phones at Microsoft, Jo Harlow, says “People around the world have responded enthusiastically to our affordable Lumia range. We continue to invest in this segment to ensure that as many people as possible can enjoy signature Microsoft experiences, regardless of budget. “The Lumia 430 Dual SIM continues our commitment to combining the right hardware, software, services and apps with the right price to give people a smartphone they can afford and be proud to use.”


The Lumia 430 Dual SIM will begin rolling out in select markets in the Middle East and Africa, Asia-Pacific, Russia, Kazakhstan, and Belarus starting in April 2015, and in India toward the end of April 2015. It will be available in two colors: bright orange and black.

Ford Showcases 2015 Mustang At Maiden Eko Atlantic Polo Tournament

Ford Showcases 2015 Mustang At Maiden Eko Atlantic Polo Tournament

  • Iconic Coupé Debuts in Nigeria at biggest Polo Tournament in Lagos
  • · All new Mustang developed with impressive performance, driving dynamics and usability in mind
  • · Coscharis Motors Co-Sponsors 2015 Round Robin Polo Tournament
The Ford Motor Company, through its dealer, Coscharis Motors, is showcasing its iconic Mustang at the 2015 Round Robin Polo Tournament holding at Eko Atlantic, Lagos that kicked off on Thursday, March 19th, and will run till Sunday, March 22nd.

The all-new Ford Mustang fastback and convertible models promise exceptional performance and refinement while embracing the Mustang’s half-century of heritage and status as a global icon. It is also the most modern Mustang to date, boasting independent rear suspension, a first for the vehicle that will transform the way it handles.

“Our customers and attendees at the event will have an opportunity to see and experience the Mustang”, said Felix Mahan, brand manager, Coscharis Motors. “The iconic Mustang boasts of an advanced driver convenience and driver aid technologies. We believe the Mustang is a must have among all lovers of premium automobile in Nigeria”, he added.

On the co-sponsorship of the Polo Tournament, Mahan expressed the company’s excitement saying, “Ford identifies with laudable projects geared towards the development of sports in Lagos State. We are establishing an emotional connection with our customers by tapping into their passion for the game of polo”, he concluded.

With this sponsorship, Ford will display a range of products and consumers will have the platform to interact with the products beginning with the Iconic Mustang, Flex, Explorer, Fusion, to the incredible versatile Escape.

With a projected attendance of 1000 guests per day, the over three day event will attract a pool of the crème de la crème in the Nigerian community as the new city is showcased to current land owners and prospects including: High net worth individuals, Business Tycoons, Company Directors and sixty percent of Lagos Polo Club members.

Guinness’ MD’s first official outing to the Nigerian Stock Exchange (NSE)

Guinness’ MD’s first official outing to the Nigerian Stock Exchange (NSE)
                            

                           … conducts closing gong ceremony

The recently appointed Managing Director of Guinness Nigeria Plc., a prime player in the brewery industry in Nigeria, Mr. John O’Keeffe, will on Tuesday 24th March 2015 lead his Executive Team and other officials of the company to the prestigious Nigerian Stock Exchange, where he is expected to conduct the closing gong ceremony.

The gong closing ceremony is an event that is used to signify the end of the day’s trading activities at Stock Exchanges across the globe and an invitation to beat the gong is considered by many to be an honour and an acknowledgement of a corporate’s market standing and achievement.

Mr. O’ Keeffe has remarked on the import of the occasion, “Guinness Nigeria has been invited to beat the gong to signify the close of the day’s trade and we are pleased that the Nigerian Stock Exchange (NSE) has deemed it fit to honour us in such a manner”.

“Guinness Nigeria has been listed of the Nigerian stock Exchange since 1965 and we are the 7th largest company by market capitalization on the exchange. We are aware of the history that we have in this country and we are committed to implementing our strategic plans to grow within the market as signaled by major investments that we have made in areas of capacity expansion amongst others,” he added.

Guinness Nigeria was established in 1950 and listed on the Nigerian Stock Exchange in 1965 and has such popular brands like Guinness Foreign Extra Stout, Guinness Extra Smooth, Harp Lager, Malta Guinness and Malta Guinness Low Sugar, Smirnoff Ice, Snapp, Dubic lager and Orijin under its belt.

The NSE, a registered company limited by guarantee, was founded in 1960 and it is licensed under the Investments and Securities Act (ISA) and regulated by the Securities and Exchange Commission (SEC). The Nigerian Stock Exchange is committed to adopting and encouraging the highest levels of international standards.

Intel Supports Science Education Among Nigerian Youths

Intel Supports Science Education Among Nigerian Youths
… Sponsors National Festival of School Science Fair

Intel Corporation will sponsor the 11th edition of the National Festival of School Science Fair taking place in Ado -Ekiti, Ekiti State from March 15th through 17th, 2015.
The National Festival of School Science was conceived in November, 2004 as an Initiative of Genius Illumina with the clear objective of encouraging the teaching and learning of Science and  as a catalyst for sustainable national development.

Image result for INTEL ENCOURAGES SCIENCE EDUCATION AMONG NIGERIAN YOUTHSIntel has been a corporate sponsor of the Science Fair since 2008 and will once again sponsor this year’s fair. Intel is directly involved in education in Nigeria and indeed around the world in order to expand elementary and secondary students’ knowledge of and enthusiasm for science, mathematics and engineering.

Country Manager, Intel Nigeria, Olubunmi Ekundare while explaining the mechanics of the competition stated, “Intel is directly involved in education today to inspire and enable innovation tomorrow and to expand elementary and secondary students’ knowledge of and enthusiasm for science, mathematics and engineering”

“This is also why Intel sponsors a number of maths and science competitions including Intel International Science and Engineering Fair, a Program of Society for Science & the Public which brings together hundreds of young scientists to share ideas, showcase cutting-edge science, and compete for scholarships” Ekundare added.

Explaining further on the reason for the Fair, Genius Illumina, Executive Director, Dr Jerry Orhue, said, “For us at Genius Illumina, it's been eleven years of unbroken commitment to the promotion of excellence in Science and Technology Education. Over ten years ago, we stood alone, but today, we are grateful to have giants standing by us. We remain highly indebted to our financial partners who through their commitments to the Nigerian child have continued to put their money behind our noble dream. We look forward to many more years of working together with them for the glory of our great country”.

Interestingly, NAFESS organized by Genius Illumina is affiliated to Intel International Science and Engineering Fair (INTEL-ISEF) in the United States. Winners of the best 3 projects at this year’s fair will be sponsored to attend the Intel (ISEF) in the US in May, 2015 while the teachers of students with winning projects would be recognised at the award ceremony.

The Engineering Fair (Intel ISEF) is the world’s largest pre-college science competition, bringing together hundreds of young scientists to share ideas, showcase cutting-edge science, and compete for scholarships. The competition encourages students to solve problems and tackle challenging scientific questions through authentic research. Intel assumed sponsorship of Intel ISEF in 1996, and in October 2008 extended its commitment to the program through 2019.

Apart from attendance at the Intel-ISEF, Genius Illumina kids have also been opportune to feature in notable International events such as the International Sustainable World Project Olympiad (I-SWEEEP) based in Houston Texas, (since 2010), the Expo Science International (ESI), a programme of the international Movement for Leisure Activity in Science and Technology, MILSET (since 2011).

Intel is determined to use the platform of the National School Science Fair to gradually transform every Nigerian student into a researcher and to help them see themselves as part of solutions to societal problems.

Intel Launches New Mobile System on Chips, LTE Solution

Intel Launches New Mobile System on Chips, LTE Solution
…Announces Collaborations with Ericsson, Samsung, Others as Part of Broad Effort Spanning Silicon, Devices, Security and Networking Solutions


Intel Corporation CEO, Brian Krzanich has announced a series of mobile platforms including the company’s new low-cost system-on-chip (SoC) for phones, phablets and tablets, a global LTE solution, innovative personal computing experiences, and a range of customers for mobile device and network infrastructure offerings.

The announcements include the Intel Atom x3 processor series, Intel’s first integrated communications SoC solution for the growing value and entry device markets, and the five-mode Intel XMM 7360 LTE Advanced solution, designed for performance and worldwide coverage.

Krzanich further highlighted joint efforts with Alcatel-Lucent, Ericsson and Huawei to address the demand for new telecommunications, cloud and data center services, improve network efficiencies, and accelerate the industry’s move toward a software-defined infrastructure.

Krzanich also reiterated that Samsung Galaxy S6 and S6 Edge users will have the latest anti-malware solution from McAfee VirusScan Mobile technology built into and activated on their devices. “The evolution of the mobile landscape and growth of smart, connected devices has led to increased demand for more connectivity and real-time, protected data on those devices,” said Krzanich. “All of these factors are driving a transformation of the network to accelerate the delivery of new personal computing experiences, services and capabilities in a safe and secure manner. Intel is one of the only companies in the world that can provide solutions end-to-end for the full spectrum of mobility.”

With technologies that span silicon, software and security, Krzanich said Intel was one of the few companies able to deliver solutions end-to-end, for devices, the network and the cloud.

Intel introduced the Intel Atom x3 processor series (formerly code-named “SoFIA”), Intel’s first integrated communications platform for entry and value tablets, phablets and smartphones. Combining 64-bit multi-core Intel Atom processors together with 3G or 4G LTE connectivity, the integrated communications SoC combines the applications processor, image sensor processor, graphics, audio, connectivity and power management components in a single system chipset. This integration allows device manufacturers to deliver full-featured tablets, phablets and smartphones at affordable price points for the rapidly growing entry and value market segments.

Intel is bringing the benefits of integrated Intel architecture and wireless communications to customers, including the China technology ecosystem, with greater velocity. Twenty companies, including ASUS and Jolla, have committed to delivering Intel Atom x3 designs.

Intel also announced its third-generation five-mode, LTE Advanced Category 10 modem. The Intel XMM 7360 supports 3x carrier aggregation and download speeds up to 450 Mbps. Its compact size and power efficiency enable the Intel XMM 7360 to accommodate a wide range of form factors, from smartphones and phablets to tablets and PCs. It also expands Intel’s portfolio of LTE solutions, giving device manufacturers a competitive option to quickly design and launch LTE devices in various market segments and geographies. At Mobile World Congress, the company also demonstrated a pre-5G concept system that combines LTE with 802.11ad to deliver speeds of more than 1 Gbps using Intel technology end-to-end.

With hardware and software products like Intel RealSense depth sensing technology, wireless charging and True Key technology by Intel Security, among others, Intel continues to deliver new experiences that provide more natural, intuitive and immersive ways for people to interact with technology. Building on the success of the world’s thinnest tablet, the Dell Venue 8, Krzanich showed a sneak peak of the Dell Venue 10 tablet, featuring a detachable keyboard and Intel RealSense snapshot technology.

In addition to working with Samsung to help protect Galaxy S6 and S6 Edge devices, Krzanich said Intel Security is also collaborating with LG Electronics to help secure personal data. LG Electronics will make McAfee Mobile Security from Intel Security available on the LG Watch Urbane LTE, delivering anti-theft capabilities that allow the owner to lock, locate and wipe the device, if needed. LG Android device users are already protected today with McAfee Mobile Security on their devices.

Krzanich outlined how Intel is working with industry leaders to transform network infrastructure with standardized hardware and software, and helping to accelerate the industry’s move toward a flexible, agile software-defined infrastructure. This enables both telco and cloud service providers to improve network efficiencies and accelerate the delivery of new services and capabilities for consumers and businesses.

Huawei and Intel are collaborating to deliver robust cloud solutions that will enable telecommunications service providers to transform their data centers. The companies will develop the next generation of Huawei’s FusionSphere based on Intel architecture, and will use the Data Plane Development Kit and Open vSwitch to increase network virtualization performance of FusionSphere. These solutions aim to enhance performance that is optimized to minimize TCO for cloud workloads in a scalable and secure manner.